knowledgeable staff (that doesn't mean cocky), reasonable prices, good in store selection (it irritates me to no end to hear a retail store say yeah we can order that for you.. guess what so can i off the web for cheaper), quality advise and in your guys case free parking. that stuff seems pretty obvious but is pretty lacking in most retail environments these days.
its also always great to go into a place and see a really nice show tank to inspire people, then leave the guts of the cabinet open and label everything so we can see how you made it all happen.
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