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-   -   Ecotech Radion LAUNCH! (http://www.canreef.com/vbulletin/showthread.php?t=78110)

PFoster 09-01-2011 05:13 PM

Ecotech Radion LAUNCH!
 

PFoster 09-01-2011 05:28 PM

EcoTech Marine Introduces the Radion XR30w LED Light

EcoTech Marine is proud to announce our latest product, the Radion XR30w LED light.

True to EcoTech Marine design standards, the functionality of Radion matches its sleek aesthetic. Created with the most discerning hobbyist in mind, the Radion includes top quality Cree and Osram LEDs and features fully adjustable color and intensity.

The Radion represents what we believe will be the next step for aquarium lighting: a smarter, easier to use, and more energy efficient alternative to existing lighting products. Our hope is that our customers will enjoy the extensive thought and care put into the design of every feature, function, and the distinctive appearance of the Radion.

Radion was purpose-built to be upgradeable both through its modular driver and LED cluster design, modular optics, as well as its USB firmware.

Our goal was to deliver a product with the ability to evolve and get better over time– and not become obsolete. As technology moves forward, the Radion will be upgraded with new functionality in addition to what it has right out of the box.

Radion is an innovative addition to the EcoTech Marine line of VorTech pumps and aquarium products. With advanced features packed into an efficient and stylish product, the Radion is an LED that looks every bit as good as it performs.

Radion will be available by the end of October through EcoTech Marine’s network of retail outlets around the country and will debut at the upcoming MACNA trade show in Des Moines, IA on September 9.


Product Specifications:

Radion XR30w dimensions
Length: 11.8 in (30m)
Width: 7 in (18cm)
Thickness: 1.5” (3.9cm)
Power Consumption: ~130watts

Premium Features
• 5-channel control of color and intensity, 6-channel capable
• 8x Cree XP-G Cool White LEDs run at 5w each
• 8x Cree XP-E Blue LEDs run at 3w each
• 10x Cree XP-E Royal Blue LEDs run at 3w each
• 4x Cree XP-E Green LEDs run at 3w each
• 4x Osram Oslon SSL Hyper Red LEDs run at 3w each
• RGB LED configuration allows infinite color possibilities
• Integrates wirelessly with VorTech pumps and other Radion fixtures
• USB Connectivity
• Computer configurable advanced settings
• Compatible with EcoTech Battery Backup

Radion Features
• 34 Energy-efficient LEDs
• Fully adjustable for intensity and color appeal
• Output engineered for wide dispersion of light
• Minimal color banding through optimized optics
• Modular LED cluster, lens, and driver assemblies
• Fully upgradeable with evolving software and firmware
• Capacitive touch exterior controls
• Revolutionary heat sink design allows the Radion to be sleek
• Switching power supply for 110-220v operation
• EcoSmart™ multi-light wireless functionality
• Easy import and export of saved modes for online sharing
• Extremely quiet fan operation
• Real-time clock

Note: Basic hanging kit supplied with light. Premium hanging kit sold separately.

Usage Guidelines
• One Radion fixture is comparable to one 250w metal halide
• Generally, one Radion fixture should be used per 40 gallons (150L) of water volume
• Approximate surface coverage is 24x24 inches (60x60cm)

Radion XR30w MSRP: $825 CAD

*All product specifications are subject to change.
Foreign and domestic patents pending.

parkinsn 09-01-2011 05:32 PM

Sweet...... Is the software going to come with a Mac version?

PFoster 09-01-2011 05:43 PM

I must admit, I have not asked about that yet.
I will chewck for you.

wayner 09-01-2011 05:56 PM

Picture ?

PFoster 09-01-2011 06:02 PM

Sorry no pics until MACNA :)

You will have to come to the show to see it and play with the various effects first hand.

The Codfather 09-01-2011 06:06 PM

Quote:

Originally Posted by PFoster (Post 633324)
I must admit, I have not asked about that yet.
I will chewck for you.

I hope it is compatible with Mac. that would be sweet.

PFoster 09-01-2011 11:51 PM

LOL, I love your online name and your signature!!

parkinsn 09-06-2011 05:51 PM

Quote:

Originally Posted by The Codfather (Post 633329)
I hope it is compatible with Mac. that would be sweet.

That will almost be a make or break for me. LED's are pricey enough let alone buy a new computer :lol:

Any word on the Mac software?

fishytime 09-06-2011 06:11 PM

Quote:

Originally Posted by parkinsn (Post 633971)
That will almost be a make or break for me. LED's are pricey enough let alone buy a new computer :lol:

Any word on the Mac software?


Don't let the "Mac" thang scare you away from these units Scott.... The media release says it's programable from the units keypad, so no puter necessary...... Although I imagine it would probably be easier to program from a puter:wink:

reefermadness 09-06-2011 06:20 PM

I don't understand why a new american made product would be MSRP $825CAD here and then market the same product for $750USD in the US, when our dollar is higher.

It really gets me when I see things like blackberries being sold for less in the US when they are made in Canada. We get screwed both ways.

fishytime 09-06-2011 06:22 PM

My guess would be shipping and duty

reefermadness 09-06-2011 06:26 PM

Quote:

Originally Posted by fishytime (Post 633979)
My guess would be shipping and duty

NAFTA got rid of any Duty for products made in NA. Shipping....not a very good excuse IMO. Most of Ontario's market is farther south than all of the bordering states and sometimes 2 rows of states in.

parkinsn 09-06-2011 06:27 PM

Quote:

Originally Posted by fishytime (Post 633977)
Don't let the "Mac" thang scare you away from these units Scott.... The media release says it's programable from the units keypad, so no puter necessary...... Although I imagine it would probably be easier to program from a puter:wink:

I don't scare easy (good thing) How many is RC bringing in? Im going to need to see one of these in action before I pull the trigger. Your 24x24 will be perfect for the trial seeing as though my new tank is 24x24 :biggrin:

DAVE 09-06-2011 06:35 PM

Quote:

Originally Posted by reefermadness (Post 633978)
I don't understand why a new american made product would be MSRP $825CAD here and then market the same product for $750USD in the US, when our dollar is higher.

It really gets me when I see things like blackberries being sold for less in the US when they are made in Canada. We get screwed both ways.

I was wondering the same thing. How long has it been that our dollar has been close or above the parity of the US dollar? $75 is a quite a difference in price if you need multiple modules.


It's very frustrating, I look forward to the response.

phi delt reefer 09-06-2011 08:03 PM

VERY interested in the reason this time.

when i asked why the vortech powerheads were more expensive in Canada after the dollar had been above parity for MONTHS the answer i got was because the distributors had bulk purchased thousands of units when the dollar was below parity and were passing the "negative savings" onto us.


simple lesson in economics ladies and gents - when you have a fluctuating dollar in a bad economy - DONT stock up heavily on product unless its in your favour.

Hell, i have been shopping on Ebay for over 7 years and i still watch the dollar when making a big purchase.

albert_dao 09-06-2011 08:24 PM

Quote:

Originally Posted by phi delt reefer (Post 633997)
when i asked why the vortech powerheads were more expensive in Canada after the dollar had been above parity for MONTHS the answer i got was because the distributors had bulk purchased thousands of units when the dollar was below parity and were passing the "negative savings" onto us.

LOL, really? Who told you this?

phi delt reefer 09-06-2011 08:34 PM

owner of an AUTHORIZED retail location that I shop at.

fishytime 09-06-2011 09:11 PM

Quote:

Originally Posted by reefermadness (Post 633981)
NAFTA got rid of any Duty for products made in NA. Shipping....not a very good excuse IMO. Most of Ontario's market is farther south than all of the bordering states and sometimes 2 rows of states in.

I may just be talkin out my arse here but, just because the unit has an ecotech sticker on it doesn't mean it was made in the US.... course I don't this this for sure, but you never know

reefermadness 09-06-2011 10:22 PM

What ever the case it sounds like pfoster/aquadigital had some say in the final MRSP for Canada. It would be nice if he came out and told us what ever his reasons are for the higher price.

parkinsn 09-06-2011 10:50 PM

I dont even think that the price is that outrageous. For similar pendant style fixtures and the same functionality your looking at the same price or more.

Don't get me wrong I too would like to see the price drop by $75 as well but their not out to lunch.

DAVE 09-06-2011 10:51 PM

Quote:

Originally Posted by phi delt reefer (Post 633997)
VERY interested in the reason this time.

when i asked why the vortech powerheads were more expensive in Canada after the dollar had been above parity for MONTHS the answer i got was because the distributors had bulk purchased thousands of units when the dollar was below parity and were passing the "negative savings" onto us.


simple lesson in economics ladies and gents - when you have a fluctuating dollar in a bad economy - DONT stock up heavily on product unless its in your favour.

Hell, i have been shopping on Ebay for over 7 years and i still watch the dollar when making a big purchase.


That is a lame answer you got, but I guess it could be true. The same cannot be said of these LED's........

If the local vendors and distributors cannot lower the price, people in Canada are going to continue to shop in the US. Sorry, sad but true.

You want us to buy from Canadian stores? Then give us a reason too!

albert_dao 09-06-2011 11:24 PM

Quote:

Originally Posted by phi delt reefer (Post 634001)
owner of an AUTHORIZED retail location that I shop at.

Bahaha, okay.

Slick Fork 09-06-2011 11:51 PM

Quote:

Originally Posted by Hydrologist (Post 634031)
That is a lame answer you got, but I guess it could be true. The same cannot be said of these LED's........

If the local vendors and distributors cannot lower the price, people in Canada are going to continue to shop in the US. Sorry, sad but true.

You want us to buy from Canadian stores? Then give us a reason too!

Very well said. There is no reason we can't have a price that's competitive with the United States. This is the problem when you have "exclusive" distributors... they essentially have a monopoly and don't care about competition.

Did anyone else notice the disclaimer on the "flyer" stating that all features may NOT be available for the release version? Means they haven't finished the programming and will fix it with a firmware update "someday". That has to be one of my biggest pet peeves about electronic products in stores these days. Ship us a fully functioning complete product or give us a discount for buying one with less features than we are paying for right off the bat. Alternatively, in order to avoid false advertising they should remove references to features that are not currently available on the unit. As it stands now, a potential customer has no idea what they are buying.

phi delt reefer 09-07-2011 12:00 AM

Quote:

Originally Posted by albert_dao (Post 634034)
Bahaha, okay.

he also sells proline products...

albert_dao 09-07-2011 01:11 AM

Quote:

Originally Posted by phi delt reefer (Post 634047)
he also sells proline products...

Oh I'm sure. The answer is still odd.

Anyway, I'm going to remove myself from this thread. Didn't realize it was in a vendor's forum when I made the first post (thx Long Weekend... )

PFoster 09-07-2011 01:58 AM

Hmm.. so there are a few points here I would love to address.

Slick Fork, not sure where you are going with your train of thoughts about "exclusive distributors" because there are several Candaian distributors for Ecotech in Canada.


First off the features that may or may not be present when its release. We actually had to tone down our flyer and make it MUCH more generic than we would have prefered but for exactly the reasons that you pointed out. We didnt want the to make promises that would not be fullfilled by Ecotech. We do in fact have a huge long list of lots of REALLY cool features that SHOULD be available on this light but allas as the software is not fully ready yet we couldnt put them on the flyer.
I have seen the light running on a tank though and I must say, its already really cool!

We fully anticipate that the official CAD price should be launched shortly after MACNA this weekend.

Now as for pricing differences between Canada and the US, its simple. Importation costs. For the end user the costs are higher, but on a distribution level it costs about 8% to import products into Canada from the US once you are all said and done.

gobytron 09-07-2011 02:02 PM

Quote:

Originally Posted by PFoster (Post 634085)
Now as for pricing differences between Canada and the US, its simple. Importation costs. For the end user the costs are higher, but on a distribution level it costs about 8% to import products into Canada from the US once you are all said and done. So a light at $750 works out to about $810.
Based on this we again fully anticipate a price drop down to about $800 but again the CAD MAP is still currently set by Ecotech at $825.

Assuming this product is built and shipped from the u.s.?
Do we know this is the case?

Reef Pilot 09-07-2011 03:12 PM

I worked in retail all my career and was a senior exec for some time before I retired. I can tell you any arguments about why prices should be higher in Canada are all bogus, and just excuses to make more margin and higher profits. I remember well when it was the other way around, when our loonie was down. We really had to squeeze as retailers, and our prices then did not account for the full difference in the lower CAD. Now it is the opposite, and they are just taking profit. The reason more US retailers are moving into Canada, is that we don't adapt fast enough, and don't think far enough ahead. Can't keep putting short term profits ahead of growth.

Even our politicians are taking note.
http://www.theglobeandmail.com/repor...rticle2156276/

PFoster 09-07-2011 03:40 PM

First off, when you make a purchase in the US with a Canadian credit card you get at least 2-6% off of the current exchange rate.
This doesnt matter if we are buying it from ecotech or if a consumer is buying it from a retailer.
So at an absolute min conversion rate of 2%, with the CAD being only 1 cent below the USD as of yesterday, that means that the scale is actually being tiped slightly in the other directions and 1 USD costs $1.01 CAD.

Now add shipping to Canada from the US, brokerage and such and you end up with an importation cost of about 8%.

Ecotech typically sets the conversion at 6% and the 2% difference is absorbed by the distributors so that the retailers can still make their margins required to keep their doors open and giving their local clients the best help possible.

If the price for Canadian retailers was made the same as what it was for US retailers then this 8% would have to be absorbed by the distributor as the store still needs to make their margin on product or they will inevitably have to close their doors.

If this was to occur then as a distributor we would not be able to offer the same amazing customer support that ecotech currently is able to offer to the US clients. Then if you did have an issue with your pump or lighting it would have to be shipped back to Ecotech in the US and your savings of 6-8% would be grossly negated from the additional shipping expenses to get the unit back to ecotech and the brokerage when ecotech shipped it back to Canada.

IMO anyone that has owned an ecotech product and has had to send it in for their bumper to bumper warranty policy that covers everything from snail impact damage to updating drivers would agree that the level of service provided by all Canadian distributors is well worth the 6-8% price increase for the Canadian market place.

PFoster 09-07-2011 03:41 PM

Quote:

Originally Posted by gobytron (Post 634198)
Assuming this product is built and shipped from the u.s.?
Do we know this is the case?

Yes it is.

reefermadness 09-07-2011 08:23 PM

Quote:

Originally Posted by PFoster (Post 634210)
First off, when you make a purchase in the US with a Canadian credit card you get at least 2-6% off of the current exchange rate.
This doesnt matter if we are buying it from ecotech or if a consumer is buying it from a retailer.

Maybe I'm wrong but aren't credit card processing fees normally 2%....? Also wouldn't the same be true of the situation for US distributors? And if someone is getting poor conversion rates on their credit card....well that isn't very smart. I have a US dollar mastercard and I don't even own a business.


So at an absolute min conversion rate of 2%, with the CAD being only 1 cent below the USD as of yesterday, that means that the scale is actually being tiped slightly in the other directions and 1 USD costs $1.01 CAD.

You have your conversion wrong. $1CAD=1.014USD today and was pretty much the same yesterday www.xe.com

Now add shipping to Canada from the US, brokerage and such and you end up with an importation cost of about 8%.

Ok shipping might be slightly more but do you really pay brokerage? Most of UPS's services you pay no brokerage at all. http://www.ups.com/content/ca/en/shi...brokerage+fees And if you are purchasing into the thousands of dollars worth the brokerage is really negligible when using UPS standard.

.

Lampshade 09-08-2011 07:22 PM

Hate to dig this thread up again... but a new story on CBC should hopfully get some answers with this "investigation"

http://www.cbc.ca/news/business/stor...fferences.html


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