Originally Posted by fishytime (Post 665316)

Comments like LFSs are raping you are really inflamitory......If you shopped somewhere that inflated their costs just to discount it for boxing day then you shouldn't support that shop...... If you feel that their prices are too high then don't shop there...... There are things like overhead, employee wages, livestock losses that all have to be factored in to the price of everything in the store.... I mean, geez maybe the LFSs shouldn't have boxing day sale if we are gonna get raked over the coals for making money for the rest of the year?.... The sales are for the customers and while yes they still make a profit on some things on Boxing day, other things, they break even or even take a loss on

Originally Posted by MarkoD (Post 665318)

Boxing day isn't for making money. It's for building brand awareness and brand loyalty. So that the customers that you satisfied on boxing day will come back many times over the following year

if i had a store of any kind, i'd sell everything at cost on boxing day. take as many customers as possible from the competition.

Originally Posted by Lampshade (Post 665336)

The only part against this is that there's little competition on boxing day. It's not like the futureshop/visions, etc that have one every block. Pretty much everyone in the lower mainland was at JL's or King ed's, then headed to either OA or OC. So as long as you're not out to lunch on terrible prices, a 10% off would draw people in just as much as a 20%+. This boxing day i spent a couple hundred bucks on random crap, and figured I'd saved about $40, definitely staying home and shopping online next year.

Originally Posted by paddyob (Post 665340)

I Would like some loose money. Lol

Originally Posted by reefme (Post 665342)

Stores won't loose money, they just don't make enough money. If every buy that much every day they don't mind to sell for that price.

Originally Posted by MarkoD (Post 665318)

So that the customers that you satisfied on boxing day will come back many times over the following year.

Originally Posted by paddyob (Post 665344)

Yup. They call these products loss leaders. It's more about market share and over all movement of stock. Some products have little to no profit, but chances are, once in the store, you will buy another product as well.