GREAT another store to hit on the day long excursion to the north. The old location was so convienient.

Thanks Nate, I would be intersted to see the figures.

I would imagine there must be a decent customer base, considering the amount of stores in Calgary that do salt water, especially since two of them are salt water only.

But then again when you consider the cost of equipment for reef tanks and the cost of livestock alone, you would need to sell a lot less to make make the same amount of reveune as compared to selling guppies and goldfish bowls.

however....
 

guppies and goldfish bowls are however where the money is at...

like I said, you would not believe how low the markup has gotten particularly in the Calgary marketplace.

and greg, my numbers do not differentate between fresh and salt customers...I used revenues/average selling price of fish to determine a % of customers that may be saltwater, and may be freshwater.

Overall, the entire thing, as a business plan usually is, was just a big manipulation of numbers.

Nate

Now all Calgary needs are some of the quality corals that you see on the American websites.

Calgary won't pay for all the quality corals you see on American websites.

Who's interested in some $600 Japanese Brains? I'll bring them in on prepaid orders :D

On a slightly related note. A friend of mine was at pisces this last w/e and he said that he thinks that they are renovating the old saltwater area. So who knows maybe they decided to get back into the salt. Purely a rumor though. So maybe more competition.

It doesn't have to be the big out to lunch $$$$ corals, but just some different colours. For the most part you just see the same old same old everywhere in Calgary.

I would also imagine if people are willing to drop over $2,000 on a BK skimmer they would be interested in a $600 brain :p

Unfortunately, no. I'm one of those people who has no problem dropping big money on skimmers or other equipment, but a $600 brain is completely ridiculous :P See, the thing about equipment is that it won't get sick, have a butterfly eat it, bleach/change color on me or die.

Anyway, let's see what the fall season brings. Keep your eyes on my forum over the next couple of weeks Greg :D

Seems to me fall is a good time for neat stuff to come into the stores .. :)

Actually, nix what I said about two weeks. Let's talk, hmm, this Sunday :D