The card will come with benefits.

If a LFS wants to promote their sales to local consumers they should set up a membership rewards system of their own. I do not believe that Canreef should be strong arming LFS for better pricing.

For $25 dollars a year you can join ACE Aquarium Club of Edmonton, many local stores give ACE members a discount already. You also get monthly newsletters and members can sell at there auctions, usually twice yearly.
It would really be nice to work a little more together, increased membership, more buying power hopefully better discounts.
They also do workshop weekends and fly in speakers "experts" if the reefers were more involved maybe we could get some reef speakers.