After many years of retail and consumer experience I do know this: The more hype a product gets the weaker it is. A few examples that people will probably recognize are

1) Movies (the more commercials the worse the movie is)
2) Cellphones (remember the LG Chocolate? How many iphone commercials do you remember seeing on TV?)
3) Chrysler products (flame on!)
4) Women (sorry ladies but I'm sure you'll agree: the more they advertise the less they are worth the trouble)

Totally agree with this. If a product is worth it's weight in gold it will sell itself.

I bought an ecotech PK today. And I will be getting what I paid for :)

hmmm, your listing one of the most advertised brands in history.... but I agree apple is week. :wink:

Steve