What was the biggest problem in 2011? Not enough people
What was the biggest problem in 2011? Not enough people to take care of the Customers! This is the single biggest problem I see today in Dealerships. In 2011, I've visited Dealerships from Kentucky to Virginia to Texas to Minnesota to Georgia to Wisconsin to Florida. All but one had the same problem in common - not enough people to "cuddle" the Customers. Since 2008, almost every business cut its staff. It made sense. The future was uncertain; businesses needed to remain profitable and the logical place to start was the single largest expense every non-manufacturing business has - Personnel Expense. But if Dealers want to thrive in the coming years now that the economy is well-past "rock bottom" (March, 2009), they have to be prepared to grow their Service & Parts business by being able to handle the business professionally and properly.
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